Digital projects from problem to delivery.
Websites, platforms, products, UX, development, Marketing, automation and integrations — focused on execution and evolution.
Featured cases
Case studies with context, role, solution and impact.
Experience
MyLegis — repositioning and digital experience
Brand, product and experience moving in the same direction.
Problem: The project evolved MyLegis’ digital presence by connecting brand positioning, communication, user experience and digital product. There were communication and experience issues, i…
Branding
Marketing
Positioning
UX/UI
Information architecture
Platform
GS1 Brazil — Digital ecosystem transformation
Product, technology and experience on a complex digital platform.
Problem: At GS1 Brazil, I worked on evolving the digital ecosystem by connecting business needs, user experience and technology. The environment relied on a legacy solution with little flex…
Product
UX/UI
CMS
CRM
Integrations
soultech
Marketing
Soultech — technology turned into product
Marketing, product and technology in the same direction.
Problem: At Soultech, the challenge was turning technical capability into a coherent product and digital presence — aligning positioning, communication, experience and solution evolution.
Positioning
Communication
Product
Digital experience
Development
Other projects
A compact view of breadth and variety.
Efficiency
Brasil em Código — event platform evolution
Problem: The Brasil em Código site had an outdated layout, rigid editing structure and heavy dependency on an external vendor — s…
Project management
Product
UX
Shall we build something better?
If you're looking for someone who can talk to Marketing, Product, Design and Technology — let's talk.