Context → Decision → Impact. What I analyzed, how I made choices, and what evidence and learning came from delivery.
Problem: GS1 Brazil’s digital ecosystem relied on a legacy solution (SharePoint), with limited flexibility for product evolution and constraints integrating with critical systems. That affected platform velocity, the user experience (especially in the logged-in area), and integration with CRM and automations.
Decision: I led the platform migration to a modern architecture based on a headless CMS and a performant front-end. By defining functional and technical requirements, I prioritized critical integrations (logged-in area, CRM, payments, and RPAs), structured a progressive transition plan, and ensured operational continuity during the migration.
Problem: The Brasil em Código site had an outdated layout, rigid editing structure, and heavy reliance on an external vendor—slowing publishing, making it hard to update the program/registrations, and limiting the internal team’s autonomy.
Decision: I led the platform evolution focused on autonomy and operational speed: I surfaced business pain points, defined scope, onboarded a new vendor, and validated technical proposals aligned with the event context.
Problem: The MyLegis platform needed continuous evolution to meet business needs and improve the user experience. There were opportunities to improve usability, information hierarchy was inefficient, navigation needed more clarity, and the product demand flow needed better structure.
Decision: I led continuous evolution with a focus on usability and experience reorganization through layout rebranding. I restructured the visual design to improve information hierarchy, prioritized improvements based on user behavior, and organized the demand/backlog flow with an ongoing evolution process.
I structure decisions to reduce risk, align stakeholders, and make delivery predictable.
Product goals, stakeholders, constraints, and what must be true for the initiative to move forward.
Research, analytics, and feedback to understand the real problem—not just the surface perception.
I define what to test, how to measure success, and which signals indicate learning or the need to pivot.
I organize the backlog considering impact, effort, dependencies, and the team’s real capacity.
I follow up post-release, validate outcomes, and turn evidence into decisions for the next iteration.
I assess impact by outcome (metric + evidence) and by learning (what changes in the product after shipping).
I reduce guesswork with clear hypotheses, success criteria, and metric tracking.
Prioritization and alignment rituals that increase cadence and reduce rework.
Post-delivery learning: scope adjustments, friction fixes, and evolving value for users.
My background blends PO/UX with front-end. As a Tech Lead, much of my day-to-day was close to a PO’s: organizing and prioritizing the backlog, running ceremonies, and aligning delivery with the team’s methodologies (Scrum and complementary practices). That speeds decisions, reduces rework, and improves what ships to production.
I turn UX into objective requirements (with success criteria).
Technical anticipation to avoid bottlenecks before the team invests time.
I close the loop: validation → decision → execution → metric.
Tech Lead with a strong PO bias: negotiated backlog, Scrum, and rituals used to give the team predictability.
Graduado em Propaganda e Marketing pela Universidade Paulista UNIP, trago uma visão estratégica e uma paixão pela tecnologia para o universo do marketing. Minha jornada profissional se consolidou na intersecção entre a prática e planejamento, gerenciamento de projetos web e liderança de equipes.
Sou proficiente em desenvolvimento front-end, com expertise em HTML, CSS, Vue.js e Ionic, o que me permite não apenas idealizar, mas também construir e otimizar soluções digitais. Minhas habilidades se estendem a CMS's como WordPress, Webflow, design de Experiência do Usuário (UX) e à prototipagem e construção de Interfaces de Usuário (UI), com domínio de ferramentas como Figma, Miro entre outras.
Impulsionado pela busca por resultados e por uma abordagem inovadora e colaborativa, estou sempre atento às tendências e melhores práticas do cenário atual do marketing. Busco desafios que demandem criatividade, pensamento estratégico e habilidades técnicas para gerar impacto e valor.
Comecei minha trajetória profissional ainda na indústria, mas aos 20 anos aceitei um desafio que mudaria completamente meu caminho: mergulhar no universo do desenvolvimento front-end. Foi ali que despertei meu interesse por tecnologia e comecei a estudar programação, atuando como desenvolvedor júnior em projetos variados entre 2015 e 2017.
Após me formar com uma base sólida em comunicação, design, audiovisual e web, retomei o foco em tecnologia atuando como web designer e front-end em uma consultoria de marketing. Desenvolvi sites e sistemas para diversos clientes, lidando com integrações de CRM, CMSs como WordPress, Directus e Strapi, além de participar do planejamento técnico e da documentação das soluções. Fui promovido a Tech Lead, liderando um time de desenvolvedores com foco em entregas, sprints e KPIs.
Mais tarde, assumi uma posição no corporativo como profissional de Martech, gerenciando sites e plataformas web, coordenando fornecedores e garantindo a eficiência das implementações. Destaque para a refatoração do site da GS1 Brasil, onde liderei a migração de SharePoint para uma arquitetura moderna com Strapi e Next.js, integrando área logada, CRM, pagamentos e RPAs.
Hoje, atuo na intersecção entre tecnologia, Marketing/design e estratégia, com domínio de ferramentas como Vue.js, Ionic, WordPress, Webflow, Google Analytics e Hotjar. No audiovisual, utilizo Premiere Pro, DaVinci, Filmora e Photoshop. Acredito que bons produtos digitais nascem do equilíbrio entre pessoas, dados, processos e tecnologia.
I’m a Product Owner focused on UX and digital strategy, with experience in front-end and technical leadership.
As a Tech Lead, I led many typical PO activities with the development team: structuring and prioritizing the backlog, sprint planning, and Scrum-aligned ceremonies (and other agile practices when they made sense), plus aligning stakeholders with delivery capacity.
My work connects evidence-led discovery, prioritization with trade-offs, and post-delivery impact tracking.
I look for opportunities where product decisions accelerate growth, reduce friction, and improve the user experience.