Digital Marketing
Strategy, communication, digital presence, content, positioning and digital experiences.
Mauro Henrique
Marketing, Product & Technology.
Marketing and Digital Products professional with experience in UX, technology, digital strategy and project management. I connect business needs, user experience and technology to turn ideas into digital solutions.
- Marketing
- Product
- UX
- Technology
- Digital
What I do
Four pillars that reinforce each other.
Martech
Technology applied to Marketing: CRM, analytics, automation, integrations and data.
Digital Product
Discovery, requirements, prioritization, backlog, product evolution, metrics and stakeholder management.
UX & Technology
User experience, information architecture, interfaces, web development and the bridge between design and technology.
I move across different worlds.
My path was built at the intersection of Marketing, Design, Technology and Product.
That lets me see a project from multiple angles: business goals, user experience, communication and technical feasibility.
Instead of working in isolation in one of those areas, I connect all of them.
MARKETINGUXDIGITALTECHNOLOGYPRODUCT
Professional case studies
Problem, context, role, solution and impact — with qualitative evidence, no invented metrics.
Experience
MyLegis — repositioning and digital experience
Brand, product and experience moving in the same direction.
Problem: The project evolved MyLegis’ digital presence by connecting brand positioning, communication, user experience and digital product. There were communication and experience issues, i…
Branding
Marketing
Positioning
UX/UI
Information architecture
Platform
GS1 Brazil — Digital ecosystem transformation
Product, technology and experience on a complex digital platform.
Problem: At GS1 Brazil, I worked on evolving the digital ecosystem by connecting business needs, user experience and technology. The environment relied on a legacy solution with little flex…
Product
UX/UI
CMS
CRM
Integrations
soultech
Marketing
Soultech — technology turned into product
Marketing, product and technology in the same direction.
Problem: At Soultech, the challenge was turning technical capability into a coherent product and digital presence — aligning positioning, communication, experience and solution evolution.
Positioning
Communication
Product
Digital experience
Development
Other projects
Breadth of work in a more compact format.
Efficiency
Brasil em Código — event platform evolution
Problem: The Brasil em Código site had an outdated layout, rigid editing structure and heavy dependency on an external vendor — s…
Project management
Product
UX
A career built at the intersection.
My path was not linear — and that became one of my strongest professional advantages.
I worked across creative, technical and strategic areas. I learned to create, build, lead, analyze and structure projects.
Today I use that multidisciplinary view to connect Marketing, Product, UX and Technology.
Industry
Hands-on operational experience
Design / Audiovisual
Communication and creativity
Web Development
Technology and building
Digital Marketing
Strategy and communication
Tech Lead
Leadership and delivery
Product
Business + user + technology
Martech / Digital
Integrating all of these experiences
About
I'm Mauro Henrique, a Marketing, Product and Technology professional.
I studied Advertising and Marketing, but my career was also built through technology.
I've worked with design, web development, UX/UI, Digital Marketing, technical leadership, project management and Product.
That combination lets me join a project from problem identification through building and evolving the solution.
I thrive where different areas need to talk — Marketing with Technology, Product with UX, business with engineering.
That's the intersection where I believe I create the most value.
Shall we build something better?
If you're looking for someone who can talk to Marketing, Product, Design and Technology — let's talk.