Digital product between business, user and technology.

My Product experience combines business vision, UX and technical knowledge to turn problems into viable, measurable digital solutions.

How I work in Product

From discovery to continuous evolution — with clear requirements, prioritization and cross-team alignment.

DiscoveryBacklogPrioritizationRequirementsStakeholdersMetricsUXTechnologyDevelopmentVendor management

Cases through a Product lens

Emphasis on requirements, prioritization, UX, technology and delivery management — same work, different narrative.

Platform

GS1 Brazil — Digital ecosystem transformation

Product, technology and experience on a complex digital platform.

Problem: The legacy platform limited product evolution: low flexibility, technical dependencies and friction in the logged-in area. We needed clear requirements, prioritized critical integr…

Product
UX/UI
CMS
CRM
Integrations
Experience

MyLegis — repositioning and digital experience

Brand, product and experience moving in the same direction.

Problem: The platform needed continuous evolution: structured backlog, better usability and information hierarchy, without losing operational continuity.

Branding
Marketing
Positioning
UX/UI
Information architecture
soultech
Marketing

Soultech — technology turned into product

Marketing, product and technology in the same direction.

Problem: Turn technical capability into a usable, communicable product with continuous evolution.

Positioning
Communication
Product
Digital experience
Development
Efficiency

Brasil em Código — event platform evolution

Operational autonomy and publishing agility.

Problem: The Brasil em Código site had an outdated layout, rigid editing structure and heavy dependency on an external vendor — slowing publishing and limiting internal team autonomy.

Project management
Product
UX
Vendor management
Digital content

Shall we build something better?

If you're looking for someone who can talk to Marketing, Product, Design and Technology — let's talk.