Strategy
- Digital Strategy
- Digital Marketing
- Positioning
- Product Marketing
- Planning
Digital Marketing, Martech & Digital Experience
I'm a Marketing professional with experience in digital products, technology, UX and project management.
My Marketing background, combined with hands-on experience in technology and product, helps turn communication and business strategies into concrete digital experiences.
Marketing with a technology lens
Digital marketing does not end with the campaign.
It runs through user experience, data, platforms, channels, integrations and the technology that sustains the journey.
My path lets me work exactly at that intersection.
- Strategy
- Marketing
- Experience
- Technology
- Data
- Outcome
Capabilities
Experience
- UX/UI
- User journey
- Information architecture
- Interface design
Martech
- CRM
- CMS
- Automation
- Integrations
- Analytics
- Data
Digital
- Websites
- Digital platforms
- E-commerce
- Digital products
- Project management
Cases through a Marketing lens
The same experiences, told through digital ecosystem, experience, CRM, data and transformation.
Experience
MyLegis — repositioning and digital experience
Brand, product and experience moving in the same direction.
Problem: MyLegis’ digital presence needed to better reflect brand positioning. Communication and experience were misaligned, creating journey friction and a weak digital narrative.
Branding
Marketing
Positioning
UX/UI
Information architecture
Platform
GS1 Brazil — Digital ecosystem transformation
Product, technology and experience on a complex digital platform.
Problem: GS1’s digital ecosystem needed to evolve as a brand and channel experience — not only as a system. Legacy limits affected digital presence, the logged-in area, data and CRM/automat…
Product
UX/UI
CMS
CRM
Integrations
soultech
Marketing
Soultech — technology turned into product
Marketing, product and technology in the same direction.
Problem: Communication and positioning needed to align with the technology offer — so Marketing and product spoke the same language.
Positioning
Communication
Product
Digital experience
Development
Efficiency
Brasil em Código — event platform evolution
Operational autonomy and publishing agility.
Problem: The Brasil em Código site had an outdated layout, rigid editing structure and heavy dependency on an external vendor — slowing publishing and limiting internal team autonomy.
Project management
Product
UX
Vendor management
Digital content
Shall we build something better?
If you're looking for someone who can talk to Marketing, Product, Design and Technology — let's talk.